How Every Evam Astu Guru Ji Chola Sahib Is Designed with a Bhav
(This is not design. This is something else.)
Before this, when we spoke about How to Maintain Your Chola Sahib, we saw that care is not a process… but an extension of the same bhav with which something is offered. And somewhere, when that care becomes deeper… it naturally leads us to understand where a Chola Sahib truly begins.
At Evam Astu… we don’t begin with design. We begin with a bhav.
What You See… Is Not Where It Starts
When you look at a Chola Sahib, you may notice the fabric, the embroidery, the colors, the detailing.
But that is not where it begins.
Every Chola Sahib at Evam Astu begins with something you cannot see.
- A feeling.
- A state.
- A quiet emotion.
That is what we call bhav.
I Don’t Design. I Listen.
This is something I have understood over time.
I don’t sit down and “design” a Chola Sahib. I don’t plan it in a structured way.
I simply sit… and connect.
And somewhere in that stillness, I just ask:
“Guruji, show me the way.”
And something comes.
Not as a thought.
Not as a concept.
But as a feeling.
And I just follow that.
The Bhav Comes Before the Name
Before a Chola Sahib has a name… it already has a bhav.
The name is just a reflection of it.
For example:
In the simplest way, it can be understood as:
The sound of the unknown.
The sound of the beginning… and the ending.
But when that bhav was felt… it wasn’t a definition.
It was a state.
And everything in that Chola Sahib, every element, every detail, was simply an attempt to express that feeling.
Every Element Carries That Bhav
At Evam Astu, nothing is added randomly.
Every motif.
Every placement.
Every texture.
Is aligned to that one bhav.
Not for design.
But for expression.
So when you look closely… you don’t just see a Chola Sahib.
You begin to feel something.
It Is Not Ours
And this is the most important part.
These Chola Sahibs are not “created” by us.
They are not ideas that we own.
They are something we are allowed to bring through.
Something that already exists… in the connection between Guruji and His sangat.
Evam Astu, In Its Simplest Form
At its heart, Evam Astu is not about Chola sets.
It is about:
giving form to a feeling
that already lives within the sangat
Every Chola Sahib is a bhav that someone, somewhere, already feels for Guruji.
We are just… giving it a shape.
And from here… it gently moves into something even more personal. Something that is not about creation… but about how each bhav is received, experienced, and carried within the sangat.
Evam Astu.
With folded hands for Guruji Maharaj.
